All About Search Engine Marketing
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by: Joe.Maelstrom
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There are various tools of internet marketing and search engine marketing is also a type of internet marketing. The visibility of the websites through search engine marketing is made in the SERPs or search engine result pages.
There are various methods which are used for search engine marketing like search engine optimization, paid inclusion and paid placement. It is also argued by the online companies that many tools of search engine marketing are very cheap like SEO services therefore, online companies are pursuing these tools in their marketing strategies.
Popularity of search engine marketing is increasing among the online businesses and companies. According to a research conducted in North America, billions of US dollars are spent each year on search engine marketing. Moreover, the percentage of search engine marketing is also increasing rapidly as compare to the previous years. Some of the largest vendors of search engine marketing are Microsoft adCentre, Google Adwords and Yahoo search marketing. The current growth of search engine marketing is also overwhelming traditional advertising and other internet marketing tools.
A significant increase in the number of websites was noticed in the mid to late 90s because of the boom in Ecommerce and in the late 90s search engine marketing originated. During this period search engines started their services to make the access of information easier for the internet users. The keenness of people of using search engines as a tool for finding information motivated the search engines to develop their business models to finance their services. These business models were developed to finance their services like Open text in 1996 offered pay per click program. In 2000, Google, the largest search engine offered its search engine marketing program. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses. Today, search engine marketing is so popular that in 2007, it appeared as the primary money maker tool for search engines.
The online businesses which are using search engine marketing as an internet marketing tool admit its importance therefore, the reliance of online companies on search engine marketing is enhancing. Those online businesses which are not benefiting from these programs are also getting consultancy services to avail these opportunities. There are always pros and cons of such programs therefore, increasing reliance of the online companies on search engine marketing is also creating controversies. However, to avoid unethical practices which can emerge because of search engine marketing, rules and policies are introduced. Therefore, Search Engine Marketing is an excellent tool for the online companies to enhance their visibility on search engines.
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